A passionate advocate for the „Big Idea“ and for creative campaigns with a definite effect, he has been working in the communications sector for the last 20 years, overseeing both national and international customers. A digital thinker first and foremost, he never forgets the secret to good creative work –the right team, extensive know-how and passionate hard work.
“Big ideas based on logic”, that is the core marketing philosophy of „go biq“ – an agency focused on strategy and creativity in creating effective communication. There are challenges implicit in the fast-paced, and ever-changing new channels of communication which demand brand-new methods of working. Through „Design Thinking“, new ideas are made possible.
Sergej has always been fascinated by the process of trying and developed new ideas, and this personality trait has shaped both his professional and private CV. He was born and grew up in Africa, where, when he completing his studies at the College of Hotel Management at 25 years old, he opened his own ice factory. Before setting up his professional network here, he traveled around the globe, twice. Upon his return to Austria in 1999, he founded the communication agency “Spitzar”, which, in 2015, he took over completely and redeveloped as “go biq”, a fresh and future-oriented agency.
It’s not just his team at the agency that Sergej wants to bring to new heights. In his freetime, he can be found at high altitudes of all variants: he is an avid mountain climber and in the winter can often be found freeride skiing in the mountains.